Category: New Media

October 04, 2011

Monster Honored by HR Executive, with Top Product Award for BeKnown

Fastest growing professional networking app lauded for its innovation and value to HR community.

MAYNARD, Mass., October 4, 2011
Today, Monster Worldwide, Inc. (NYSE: MWW) announced that BeKnown -- Monster’s professional networking app on Facebook –- was named one of the top products of the year by Human Resource Executive magazine. The award was announced at the 14th annual HR Technology Conference in Las Vegas this week.

Beknown “It’s a thrill and an honor to be recognized by HR Executive magazine for the success we’ve had in bringing professional networking to Facebook with our BeKnown app. Our focus is on making BeKnown an innovative networking platform that brings quality career opportunities to professionals and enables employers to engage with great talent,” said Matt Mund, VP of product management for Monster Worldwide. “We’re continuing to develop new BeKnown functionality that combines the power of Monster and Facebook to add even more value for employers to connect with potential candidates, building their talent pools for both current job opportunities and future ones.”

This award recognition comes at a time when BeKnown has become the fastest growing app of its kind on Facebook (AppData, Sept. 2011) since its launch in June. And in an effort to continually offer more engagement opportunities on BeKnown, the app is now one of few Facebook apps that are part of Facebook’s new Open Graph Initiative which was unveiled two weeks ago at the Facebook f8 Developer’s Conference.

Human Resource Executive has been evaluating HR products and conducting this competition for 23 years," explained David Shadovitz, editor of Human Resource Executive. "Our goal has always been to identify products and services that clearly offer value to the HR community while demonstrating innovation. BeKnown stood out to us as a very clear example of a tool that recruiters need as part of their recruiting toolbox today. It offers another venue to connect and engage with candidates in a professional way and from a platform they are already very comfortable using in their everyday lives.”

In addition to the nod from Human Resource Executive this year for BeKnown, Monster was recognized last year for Power Resume Search –- powered by its 6Sense semantic search technology -- which was cited by editors for its precision talent matching capabilities.

With the introduction of BeKnown in India today, the professional networking app for Facebook is now available in 19 languages and 36 countries, and is also accessible for free via mobile apps on Android and iPhone devices. Visit for more information on BeKnown, or follow BeKnown on Twitter and visit the BeKnown blog for regular updates.



Posted by Charles Purdy on October 4, 2011 at 01:55 PM in Current Affairs , Current Events , Networking , New Media , Web/Tech | Permalink | Comments (3) | TrackBack (0)

September 21, 2011

Mario Batali Hires New Media Production Coordinator through

Mario Maynard, Mass., September 21, 2011

World-renowned chef and restaurateur Mario Batali announced that he has hired Drea Bernardi as his new Media Production Coordinator through,the leading job-matching engine and flagship brand of Monster Worldwide, Inc. (NYSE: MWW).

Successfully finding great candidates for a high-profile employer dramatizes how companies can meet their talent goals with innovative recruiting solutions to find the proverbial "needle in a haystack." Monster developed a strategy for Batali's new position that attracted over 1 million job views and nearly 50,000 resumes from multiple talent sources in 55 days, and then the "perfect fit" was identified through Monster’s award-winning 6Sense search technology.

"When I met Drea, I realized she was such a good fit that it's almost as if the job description was written just for her," said Batali, referring to the position that called for a candidate who wanted to break into new media; had a shared passion for food, wine, and travel; and spoke Italian. "I'm impressed that found me the perfect match for this job, no small feat considering the massive amount of resumes they needed to sift through for this position."

Even an exciting opportunity such as Batali's new position requires more than any one tactic to reach a robust group of relevant candidates. Monster used its Career Ad Network to attract candidates with an interest in Batali's trifecta of food, Italy, and media. Social media, CRM, and online branding rounded out the recruiting strategy. Then came the challenge of filtering through tens of thousands of resumes. To accomplish this, the Mergis Group used Monster’s 6Sense semantic search technology to find the top 50 best-matched candidates for the job. Candidates were then evaluated and narrowed down to the final five applicants who Batali personally interviewed before making his final selection.

"We are thrilled to have found Mario the perfect hire for the position," said Ted Gilvar, EVP and Global Chief Marketing Officer at Monster. "This is an illustration of how our 6Sense technology not only improves the efficiency of hiring, but finds people with amazing experience and qualifications. We found an Italian-speaking, food-loving New Yorker who lived in Venice, degreed in Mass Media with a concentration in production, with experience at producing cooking content. Now that's precision."

In her new role, Bernardi will aid Mario Batali in all activities relating to upcoming media (TV) and new media (Web-based) projects. She will get the exciting opportunity to work side-by-side with Mario Batali and his team, assisting in all aspects of production including research, logistics, and frequent travel -- and in the process, she will be learning from a visionary talent.

"I've always admired Mario Batali and want to thank for helping me land my dream job," said Bernardi, the new Media Production Coordinator with Mario Batali. "This is exactly what I wanted to be doing with my career, and I am eager to get started with Mario."

This newest Cool Job example with Mario Batali comes on the heels of's collaboration with Aflac to help search for a new voice for the famous Aflac Duck.  Monster previously worked with popchips and their President of Pop Culture, Ashton Kutcher, to find a VP of Pop Culture and also used its 6Sense technology to help Alicia Keys find a head blogger. 

Get career advice from Mario Batali in "A Recipe to a Happy Life: Finding Your Truth."

Posted by Charles Purdy on September 21, 2011 at 02:16 PM in Current Events , Food and Drink , Job Search , New Media , Women at Work | Permalink | Comments (1) | TrackBack (0)

September 16, 2011

The Monster 5 for Friday -- Careers Edition -- September 16

On Fridays, we take a look back at the week that was, and show you five cool career-advice articles you may have missed during your busy week.

5. To start, we'll point to a post on this very blog. Did you know that September is both National Preparedness Month and National Update Your Resume Month? The two clearly go hand-in-hand, because having an updated resume is an important way to stay prepared for career emergencies. Read "The Importance of Being Prepared." 

4. The Wall Street Journal ran a lengthy interview with "What Color Is Your Parachute?" author Richard Bolles -- in which he shared his thoughts on new job-search technologies, as well as his outlook on the search for "dream jobs" (which echoes Monster's beliefs). Read "People Are Still Finding Their Dream Jobs." Yes they are!

3. BostInnovation reported on the latest thing in mobile networking -- that is, Monster's own BeKnown application, which is now available on the iPhone and Android. Read "Monster Worldwide Adds Mobile Functionality to Facebook App, BeKnown."

2. career expert Alison Doyle provides some great tips on digital communication in one of her latest posts. Read "How Not to Email About a Job."

1. And now maybe you can end your week with a laugh (while learning an important lesson about the need to proofread your resume). This week, Yahoo! ran a Monster advice article that provides a collection of cautionary tales. Read "10 Classic Resume Bloopers."

Do you need job-search advice? What job-seeker topics would you like to see covered? Leave a message for us in the comments section below, or find @monstercareers on Twitter and send a message. Also, get support and great job-seeker advice when you join our community on Facebook.



Posted by Charles Purdy on September 16, 2011 at 04:56 PM in Books , Career Development , Interview , Job Search , Networking , New Media , Update Your Resume Week | Permalink | Comments (3) | TrackBack (0)

July 13, 2011

Should You Connect to Your Boss on Professional Networking Sites?

Beknown In recent weeks, there has been a lot of buzz about BeKnown, Monster's new Facebook app that allows you to establish a professional network on Facebook. This new network -- which lets you connect to career-related contacts, without leaving Facebook and without showing those contacts all your more-social Facebook activity, pictures, and so on -- is  adding new users rapidly, and there have been a lot of very positive reactions from career experts. (For a how-to, check out "How to Use BeKnown," by's Alison Doyle.)

But amid all the excitement, a note of alarm has sounded. Some bloggers have asked, "But if you're friends with your boss on Facebook, he or she will see that you've joined BeKnown -- what about that?"

Well, what about it? In response to a MediaJobsDaily blog post on this topic, I asked what would be so bad about that:

"If you're already friends with your boss and other colleagues on Facebook, letting them know that you’ve joined a professional network (one that’ll help you develop your career and connect with other people in your field) will benefit you. It shows you take your career seriously. Considering the other things many people put on their Facebook walls, it sort of seems like the last thing a person should be worried about."

And all joking aside, I would add that if you’re already friends with your boss on Facebook, you should think about asking him or her to join you on BeKnown after you’ve joined. BeKnown is a great place to connect with new customers, clients, industry influencers, and new employees. A good boss will thank you.

Trouble? What Trouble?
There is, it seems to me, a misperception that a lot of people are going to "get in trouble" if it becomes known that they're involved in a professional network -- that suddenly their employers will discover that they're looking for a job.

Well, that may be a concern for some people, but it seems unlikely to me.

According to a recent poll, 98% of workers said they would at least consider a new job opportunity. Trust me: Employers know this. They know that the line between "actively looking for work and "not actively looking for work" has disappeared. So I maintain that if you have a sane boss (I understand that not everyone does!), adding him or her to your professional network is a good idea.

Everyone Is "Looking for Work," and Employers Know It
At, we talk to a lot of employers -- because knowing how companies feel about their employees is our job. Bosses, recruiters, HR people, and hiring managers are all concerned about retaining their great employees; these people-managers know that there's no such thing as "actively looking for a job" anymore. Almost all of their workers are hire-able. Even if a great employee doesn't have a resume on or a profile on BeKnown (for example), he or she will have friends, former colleagues, and many other ways to find out about job opportunities.

The conversation about "letting your boss know you're looking for a job" needs to include this fact: Bosses (and HR folks, and so on) are, in most cases, human beings. They are people who are managing their careers, just like we are. They live in the same world we do. They have the same concerns about career maintenance that we do. And they connect to networks the same way we do.

In this connected world, a lot of our activities could be called "looking for a job" -- joining a professional network (online or in the real world), posting a resume online, maintaining a blog, meeting a former colleague for coffee, participating in volunteer work, and so on. BeKnown simply lets you manage and display, with ease, all these components of your professional life.

If you don't think your boss gets this, you do have problems -- but your employer has even bigger problems.

(Read more about BeKnown's approach to networking in "How BeKnown Fits into the New World of Work," by Monster global product manager Tom Chevalier.)

What about you? Are you using BeKnown yet? Have you connected with your boss on BeKnown or on other professional networks? Do you fear retaliation if you are active on BeKnown or a similar network? Share your story in the Comments section.




Posted by Charles Purdy on July 13, 2011 at 05:09 PM in Career Development , Networking , New Media , Resume , Web/Tech | Permalink | Comments (7) | TrackBack (0)

March 16, 2011

Is the Internet Making You Less Productive at Work?

Does the Web actually make you more productive? Or do you go online to get a quick fact for a business proposal you’re writing—and end up, 45 minutes later, watching a YouTube video series of a piano-playing cat?

How do you stay focused on work and productivity when the Internet is only a couple of clicks away?

These are the questions a panel of experts recently discussed at the South by Southwest panel "Is the Internet Destroying Your Productivity?"  

Read highlights and join the discussion here.


Posted by Charles Purdy on March 16, 2011 at 02:20 PM in Career Development , Current Events , Job Search , Networking , New Media , Web/Tech | Permalink | Comments (1) | TrackBack (0)

March 11, 2011

The Monster 5 for Friday--Careers Edition--March 11

The+celebrity+apprentice TV's "Celebrity Apprentice" is back for a new season--and as always, it provides a very interesting look at workplace dynamics. Strong personalities, unfamiliar tasks, high-stakes competition, a very demanding boss, and nearly impossible deadlines make for a lot of drama.

Of course, workplace drama doesn't happen only on screen--anyone who's had a job has faced all of the aforementioned elements at work, and that's part of what makes the show appealing to some people and unappealing to others (who get enough job-related craziness at their own jobs).

(Do you need tips on dealing with conniving colleagues? Read "Beware of Back-Stabbing Coworkers.")

What did you think of this week's episode? Was firing former teen heartthrob David Cassidy the right choice? Or was Richard Hatch, as the project-manager tyrant, more deserving of the axe? Share your thoughts in the Comments section below.

But first, take a look at five of our favorite career-advice articles from this week:

5. Have you been fired or laid off? Handling that on your resume can be tough. Get tips, in "Job Termination and Your Resume."

4. Or maybe you quit your job. That can be hard to explain, too. Read "What to Say About Why You Walked Away."

3. Unsure about whether a job posting is legit? If it sounds too good to be true, it just might be. Read "Help Wanted: Take These Steps to Avoid Job Scams."

2. It's that time of year again: time for spring cleaning. Read "Checklist for Spring Cleaning Your Job Search."

Sxsw_hiring_hubproof 1. Monster is going to be a huge part of this year's South by Southwest (SXSW) Interactive conference (a major showcase of the best new websites, mobile apps, video games, tech innovations, and startup ideas in the digital community). We're providing the Hiring Hub, featuring tons of cool job opportunities--in IT, Web development, social media, and more--posted by companies at the event. Follow @monstersxsw on Twitter for a list of open jobs being broadcast from companies exhibiting at SXSW. If you're going to be at SXSW, come visit us to see what's hot in hiring, check out our amazing mobile apps, and more! Also, before you hit the trade-show floor, check out "7 Tips for Networking at SXSW."

Do you need job-search advice? What job-seeker topics would you like to see covered? Leave a message for us in the comments section below, or find @monstercareers on Twitter and send a message.

Posted by Charles Purdy on March 11, 2011 at 07:09 PM in Career Development , Current Events , Job Search , Networking , New Media , Resume , Television , Web/Tech | Permalink | Comments (0) | TrackBack (0)

January 26, 2010

Before You Tweet, Does Your Employer Have a Social Media Policy?

The NFL doesn't allow players to post to Twitter, Facebook and other social media sites at certain times on game day.


The US Marine Corps has banned access to social networking sites from its network.


Companies take such measures when it comes to social media to prevent information from being leaked by employees, even inadvertently. Other companies are concerned about security risks that may come from these sites.


In a recent blog post on News Channel 9's Web site, Latricia Thomas writes: "Businesses big and small are using social media to communicate outside their four walls. But that scares some people. They fear unfettered, unmonitored communication involving their staff, their products, even company secrets."


Thomas also quotes Brian Uzzi from the Kellogg School of Management at Northwestern University, who understands that accidental information could be posted and then "could propagate so quickly that it doesn't give the corporation a chance to manage people's impressions about that leaked information." But Uzzi also explains that employees could feel they are being limited by some social media policies.


Over at Erickson's Blog on Social Networking and the Law, Megan Erickson wrote a post about how employers should think about their social networking policies. She brings up the IBM Social Computing Guidelines, which was one of the first such policies to be publicly available. But she cautions employers that what works for IBM may not work for every company, and you need to keep your own company's business needs in mind. "More than 10 years ago, when most employers were trying to limit employees’ online activity, IBM was encouraging its employees to use, learn and participate in online activity; the company continues to advocate its employees’ participation in Web 2.0. The overarching business interests of a technology company like IBM (i.e., promoting use of online media for marketing and business reasons) may conflict with the overarching business interests of other employers (i.e., perhaps a greater need to protect proprietary business information)," she writes.


So where does your employer stand? And what would be the tipping point for you before your company's social media policy becomes unacceptable?


Posted by Norma on January 26, 2010 at 09:05 AM in New Media , The Daily Grind | Permalink | Comments (1) | TrackBack (0)

July 22, 2008

Are You on Social Networking Overload?

Social networking can be integral to getting and keeping a job. But with social networking sites -- and invitations to join them -- coming fast and furious, what’s a career-minded social networker to do?

According to this MSNBC article, there is such a thing as social networking overload. Says the story’s author:

In researching this column, I signed up for as many of the networks out there as I could and what did I get? A headache. Suddenly my email inbox was flooded with friends accepting my invites for Plaxo, Twitter, etc., and I realized there was no way I was going to have time to do any of these sites justice. Especially since I’m already a member of LinkedIn and Facebook, and I barely have time to keep those up-to-date.

So which sites are best for the career-minded to focus on? For general job seeking, the author primarily recommends LinkedIn, followed by Facebook and Squidoo. There are also several highly trafficked, industry-specific networking sites, such as ThomasNet for engineers (40 million user sessions, according to the article) and ITtoolbox for those in information technology, which boasts 700 discussion groups.

I am a member of LinkedIn, Facebook and MySpace, and it is indeed a struggle to update all those profiles, send and accept friend requests, and troll the sites for new contacts. It seems when it comes to social networking, quality trumps quantity. But for best results, don’t forget to get off the computer and meet with the three-dimensional people as well. 

For more on social networking best practices, check out these resources:

Posted by Christine on July 22, 2008 at 12:39 PM in New Media | Permalink | Comments (5) | TrackBack (0)

May 29, 2008

Your Resume … in 140 Characters

Stephen Baker from Business Week’s Blogspotting blog is asking readers to submit resumes for celebrities, business leaders … and themselves.

But there’s a twist: You have to do it Twitter-style, meaning no more than 140 characters.

Here’s my contribution: “Passionate about teaching individuals and businesses how to use the tools and technologies of the social Web to build strong communities.”

How about you? Care to share your Twitter-length resume?

Posted by Bryan on May 29, 2008 at 04:52 PM in Career Development , New Media , Resume | Permalink | Comments (2) | TrackBack (0)

February 07, 2008

Become a Subject-Matter Expert with Social Media

One of the primary reasons I’m such a champion of the tools of the online social web is that they enable anyone with an Internet connection -- not just the executives in the C-suite -- to position themselves as experts.

And what happens when you become an expert? You quickly become more attractive to potential future employers -- if not also to your current one.

So if you’re starting from scratch, how can you progress from anonymous to expert online? Here are a few suggestions:

Blog About Your Passion: It doesn’t really matter what that passion is -- knitting, traveling, the collision of marketing and technology, etc. Use the instant-publishing power of a blog to talk about subjects that drive and motivate you. If you can do that in a reasonably eloquent fashion, the readers will come -- and then they’ll keep coming back.

Connect with Other Bloggers:
The most successful bloggers I know don’t just publish their own blog and call it a day. They also reach out to other bloggers who share similar interests. You can start by pledging to leave at least three comments a week on friends’ and colleagues’ blogs.

Maintain and Grow Your Online Network: Sites like Facebook and LinkedIn are good places to find and follow like-minded professionals and hobbyists. As you make new connections and catch up with old friends and acquaintances, make sure they know what you’re passionate about, what you’re good at, and how you might help them. Remember that Networking is just as much about giving back to others as it is about helping your own career.

Participate in Online Conversations: Whether it’s through posting short messages on Twitter, leaving comments on blogs or taking part in a message board community like Monster’s, demonstrate your expertise by reading and listening well, and then offering thoughtful contributions to a group.

Organize and Join Events: Sometimes you need to take your online skills to a face-to-face setting. Speaking at a community-driven unconference in your hometown is one way to do that. But if you want to take things up a notch, use free-event-management tools on Facebook, Upcoming or Eventbrite, and organize your own in-person meetup.

Anything I’ve missed here? If you have your own success stories of using the social web as a career booster, share them in the comments section below.

And if you’re looking for more Monster resources on social media and social networking, check out these links:

Posted by Bryan on February 7, 2008 at 03:46 PM in New Media | Permalink | Comments (6) | TrackBack (0)