September 21, 2011
Mario Batali Hires New Media Production Coordinator through Monster.com
World-renowned chef and restaurateur Mario Batali announced that he has hired Drea Bernardi as his new Media Production Coordinator through Monster.com,the leading job-matching engine and flagship brand of Monster Worldwide, Inc. (NYSE: MWW).
Successfully finding great candidates for a high-profile employer dramatizes how companies can meet their talent goals with innovative recruiting solutions to find the proverbial "needle in a haystack." Monster developed a strategy for Batali's new position that attracted over 1 million job views and nearly 50,000 resumes from multiple talent sources in 55 days, and then the "perfect fit" was identified through Monster’s award-winning 6Sense search technology.
"When I met Drea, I realized she was such a good fit that it's almost as if the job description was written just for her," said Batali, referring to the position that called for a candidate who wanted to break into new media; had a shared passion for food, wine, and travel; and spoke Italian. "I'm impressed that Monster.com found me the perfect match for this job, no small feat considering the massive amount of resumes they needed to sift through for this position."
Even an exciting opportunity such as Batali's new position requires more than any one tactic to reach a robust group of relevant candidates. Monster used its Career Ad Network to attract candidates with an interest in Batali's trifecta of food, Italy, and media. Social media, CRM, and online branding rounded out the recruiting strategy. Then came the challenge of filtering through tens of thousands of resumes. To accomplish this, the Mergis Group used Monster’s 6Sense semantic search technology to find the top 50 best-matched candidates for the job. Candidates were then evaluated and narrowed down to the final five applicants who Batali personally interviewed before making his final selection.
"We are thrilled to have found Mario the perfect hire for the position," said Ted Gilvar, EVP and Global Chief Marketing Officer at Monster. "This is an illustration of how our 6Sense technology not only improves the efficiency of hiring, but finds people with amazing experience and qualifications. We found an Italian-speaking, food-loving New Yorker who lived in Venice, degreed in Mass Media with a concentration in production, with experience at producing cooking content. Now that's precision."
In her new role, Bernardi will aid Mario Batali in all activities relating to upcoming media (TV) and new media (Web-based) projects. She will get the exciting opportunity to work side-by-side with Mario Batali and his team, assisting in all aspects of production including research, logistics, and frequent travel -- and in the process, she will be learning from a visionary talent.
"I've always admired Mario Batali and want to thank Monster.com for helping me land my dream job," said Bernardi, the new Media Production Coordinator with Mario Batali. "This is exactly what I wanted to be doing with my career, and I am eager to get started with Mario."
This newest Cool Job example with Mario Batali comes on the heels of Monster.com's collaboration with Aflac to help search for a new voice for the famous Aflac Duck. Monster previously worked with popchips and their President of Pop Culture, Ashton Kutcher, to find a VP of Pop Culture and also used its 6Sense technology to help Alicia Keys find a head blogger.
Get career advice from Mario Batali in "A Recipe to a Happy Life: Finding Your Truth."
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She will be learning from a visionary talent.
Posted by: geo targeted search engine optimization | Sep 21, 2011 4:18:32 PM
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