Social Tagging: The Evolution of Face-to-Face Networking

If you’ve done any sort of professional networking -- and shame on you if you haven’t! -- then you know that online social networking and reaching out by phone aren’t nearly as effective as meeting or reconnecting with someone in person.

I was reminded of this lesson again last week when I attended a breakfast hosted by entrepreneur Jeff Pulver. Jeff recently began organizing real-time social networking events, where online social media’s practice of tagging and Facebook Wall postings are transferred to the physical setting -- something Jeff calls “social tagging.” Participants are asked to tag themselves and others using name badges and Post-it notes as a way of starting conversations (I was tagged as a “proud dad” and “podcast guy”) and getting to know each other.

Social tagging ensures you always have something to talk about a networking event. Imagine approaching someone who’s already been tagged as a “six-fingered bandit” or “shopaholic.” You’re being handed a hit-you-over-the-head entrée into a discussion with a perfect stranger -- what an opportunity! Don’t waste it.

For more resources on networking your way to career success, check out some of our related Monster Career Advice stories. 

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