July 28, 2005
Meddlesome Coworkers or Viral Marketing Ploy?
Have you ever been set up on a blind date? Well, imagine a blind date multiplied by a million, and you will find the latest twist on dating and coworker intervention. Employees at LogoWorks set up an entire Web site dedicated to finding Lance, one of their coworkers, a date. And for extra embarrassment, they threw in a huge billboard on I-95. The Web site claims Lance had no idea all this was going on, and it even has a video of him seeing the billboard for the first time. It’s hysterical.
While I’m sure this whole thing started out as a way to find Lance a girlfriend, it most likely came to fruition as a way to get the word out about LogoWorks, and it seems to have worked. This small company in Utah has been featured in multiple articles, including one on CNN.com, and just this week the story made its way to “Good Morning America.”
So is this the beginning of a new kind of viral marketing? I can just see it now: Companies will request that all single employees offer themselves up on billboards across America. And why stop at dating? It can be the new classifieds. Let’s say I want to sell my house. Monster and I can team up on advertising placements, directing everyone who posts their resume on Monster to put a bid on my house.
Either way, I do hope Lance finds a nice woman, but what then? Will the company have to keep hiring bachelors and bachelorettes to take his place?
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Tracked on Jul 29, 2005 2:09:16 PM
Why? I heard this on the radio, and wonder whether perhaps Lance is perfectly happy being single. Why do people INSIST we need to date or, worse yet, be married?
Posted by: Tess | Jul 28, 2005 6:32:39 PM
Maybe Lance is gay and wants to keep it that way?!?
Posted by: Peter | Aug 10, 2005 8:50:39 AM
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